💞Buy 1 Get 1 Free💞VikeCharm Long Curling Waterproof Mascara

Ruth Smith: You know, us gals over 60 often gripe about our lashes not being what they once were. Blame it on genetics, hormones, or too much sun exposure. We've given loads of mascaras and serums a shot. But truth be told, most of them just don't cut it. But hey, there's this miracle stuff that's giving us back our lashes.   Last Updated Mar 18, 2024

Why us so differently?

In conducting research, we surveyed thousands of women across the US to grasp their most pressing lash concerns. They pinpointed a significant gap in the market - specifically, a mascara tailored for women 60+.

Here's how it delivers maximum impact while nourishing your lashes for a perpetually youthful and stunning appearance:

• Delicate brush to easily pick up even the tiniest lashes
• Special attention to clump-free feature to make sure as many lashes stay separate as possible
• Tubing technology to cover each lash separately
• Designed with watery eyes in mind. We know it may happen that's why we adapted the mascara. It will stay put giving you you confidence in case it rains or have a weep
• Gentle on sensitive eyes. This mascara is water-based and contains safe and hypoallergenic ingredients carefully selected with your comfort in mind.